Did you know that live social media streaming at events can increase engagement by 50%? By putting social media at the forefront of your planning for your next event, you have a great opportunity to maximise engagement and spark interest before, during and after your event.
Discover how to take advantage of Twitter to build brand awareness and create extra hype at your next event .
Engage with your audience early
Social media allows you to engage with high volumes of people well in advance of the event.
From advertising to offers and Q&As, you have a unique opportunity to make connections and build your brand awareness early. The best way to start a discussion on Twitter is to share a relevant or interesting articles relating to your event, and open a forum to discuss opinions and ideas.
By engaging with your audience early, you stand a greater chance of attracting and captivating a new audience. Use this opportunity show your authority and expert knowledge in the field, which will help to build a stronger online profile. This will be pivotal when marketing services and subsequent events.
When promoting your events online, we highly recommend creating a hashtag. Your hashtag should be unique to your brand, and should spark intrigue. This could take the form of a question or a competition in the run-up to your event, encouraging attendees to use the appropriate hashtag to enter.
A Twitter hashtag centralises the conversations from different users into one stream, which allows users who are not otherwise connected to talk about the same topic. This also allows you a one-stop insight into what your Twitter audience’s interests and opinions are in relation to the upcoming event.
Take care that you properly research your hashtag, making sure it is appropriate for your brand and hasn’t been used before. Companies have been publicly shamed for hashtag-related discrepancies in the past, which can cause major embarrassment and harm for your brand reputation.
A recent example of this is American fashion designer Kenneth Cole, who were forced to release a formal apology after tweeting an untimely joke to promote their spring collection with the #Cairo hashtag during the revolution in Egypt.
Live tweet throughout
Live Twitter updates are the best way to keep track of engagement, and talk directly with your audience in real time.
Management programs such as Hootsuite or TweetDeck are great tools to see who’s currently talking about you and using your event hashtag. These platforms can keep you organised during an event, as you can set up streams and lists which help you to track mentions while organising your own content.
If time and budget allows and you want to encourage your attendees to be active on Twitter, a live Twitter streaming app such as Tweetwall is a great way to display your event Tweets live, while encouraging your visitors to interact with you.
Don’t shy away from feedback!
We’re all guilty of using social media to express our opinions, but for event managers this can offer a unique insight. From messages of support to negative comments, inviting feedback via Twitter is sure to highlight your company’s ability to tackle issues head on.
In case your Twitter stream fills with queries or complaints during your event, make sure you have a savvy social media team available to react immediately. As far as positive comments go, these can only help to boost your event’s profile, so make sure you re-tweet and capture for any future social media campaigns.
Carry on the conversation
So your event has ended and you’ve tied up all the loose ends - but you’d be wrong in thinking that there’s no more work to be done.
The power of social media means that instead of leaving your delegates at the auditorium, you can continue the conversation and engage with your audience and increase ROI by gathering warm leads for your next event.
In order to keep the conversation flowing, share key takeaways or lessons learned from your event, and ask your audience to Tweet their own key takeaways. These can be repurposed as user-generated content in subsequent content.
Planning an event but unsure how to keep in touch with attendees before the big day? Our guide will teach you all you need to know about engaging your attendees in the run up to the event.
Why not go one step further and get in touch with one of our event planners today?